Resume
April 2022 - Present
National Head
Experiential & Strategic Alliances
Key Result Areas:
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Heading agency vertical for Interspace Communications for their Integrated 360 campaigns (outdoor, events & promotion, retail & digital)
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Launching new products, and devising business plans and GTM (Go-To- Market) strategies after analysing consumer insights, market intelligence, and customer flow data​
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leading a team of creative for conceptualising & executing out of the box Innovations in traditional and non traditional media space
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Identifying business needs; fusing business & technology strategy Engaging customers, conducting research & analysis
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Developing sustainable ecosystems while exploring digital opportunities Liaising with internal as well as external stakeholders for developing winning marketing campaigns
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Highlights:
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Executed various award winning innovations & campaigns for various clients
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Adjudged with 30+ Awards Incl. E4M Neons, Brand Disruption award, IMA awards
Mumbai
Brands
Jan 2021 - Dec 2021
Head
Business Management
Key Result Areas:
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Leading specialized agency vertical for Coral Media for their 360 Activation (outdoor, events & promotion, retail & digital)
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Working closely on 2 new product launches in Indian Market and managing all their marketing needs
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Identifying business needs; fusing business & technology strategy Engaging customers, conducting research & analysis​​
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Highlights:
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Developed & sustained the relationship with existing clients and added 4 new businesses in 6 months
Mumbai
Brands
May 2015 - Aug 2020
President
Mumbai
Highlights:
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Brought 10+ renowned brands on-board Contributed 40% of organization's overall turnover YOY
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Spearheaded Strategic Collaboration with Rediffusion Y&R for Media, Strategy & Integrated Solutions
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Integrated launch of Aditya Birla Capital PAN India
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Conceptualized & executed one of the biggest OOH media deal of Mumbai Aerobridges, created iconic media presence and was key partner in increasing brand awareness scores
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Adjudged with 25+ Awards Incl. Kyoorious - 5 Blue Elephants, EMVIES - 4 GOLD, EFFIES - 2 Golds, E4M - 2 Gold 1 Silver
Brands
Oct 2009 - May 2015
Deputy General Manager
Highlights:
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Launched Uninor & Aircel in 6 states
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West region head for Uninor & Idea Cellular telecom circles
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Attained 40+ awards incl. Kyoorious – 1 Black (Grand Prix) & 5 Blue Elephants, EMVIES - 4 GOLD & 6 Silver, EFFIES - 2 Golds, E4M - 2 Gold and 1 Silver
Mumbai
Brands
PREVIOUS EXPERIENCE
Oct 2007 - Oct 2009
Group Brand Manager
Mumbai
Apr 2006 - Oct 2007
State Head
Lucknow
Oct 2004 - Apr 2006
Account Executive
