Resume

A dynamic marketing professional with 18+ years of experience in Brand Marketing, Communications, and Media, specializing in crafting strategic, insight-driven, and innovative brand solutions.

Adept at identifying disruptive growth opportunities, developing integrated marketing strategies, and driving impactful go-to-market executions across traditional and digital platforms.

Expert in leveraging consumer insights, cultural trends, and emerging media to create compelling brand narratives. Proven ability to orchestrate multi-channel campaigns, new product launches, on-ground activations, and experience-driven engagements that enhance brand affinity and market share.

A digital marketing evangelist, skilled in managing performance-driven campaigns across paid search, display, content, social media, and retargeting, ensuring maximum ROI. Strong expertise in aligning cross-functional teams, agencies, and stakeholders to deliver seamless, high-impact marketing programs.

Deep experience across Media (OOH, Retail, Events & Activation, BTL, Print & Digital) and diverse industry verticals (BFSI, Automotive, FMCG, Telecom, White Goods, and Entertainment). Successfully driven growth, brand engagement, and business impact for leading brands like Aditya Birla Capital, IDBI Federal, Disney, Idea Cellular, Hindustan Unilever, ITC, Tata Motors, Volkswagen, and Kotak Mahindra Bank.

A leader in fostering high-performance teams, cultivating client relationships, and inspiring a results-driven mindset to consistently outperform competition